Maintaining patient health after a hospital stay...
RARE - Reducing Avoidable Readmissions Effectively

A RARE Event Indeed

September 20, 2011

Sanne Magnan with pillow
Dr. Magnan brought her own pillow
to emphasize the point that "we'll
all sleep better" due to RARE.
ICSI, the Minnesota Hospital Association and Stratis Health as Operating Partners officially launched the RARE (Reducing Avoidable Readmissions Effectively) Campaign with a celebratory event on September 19. Nearly 100 people, representing participating hospitals, Community Partners and other dignitaries, attended. A dozen organizations from outstate Minnesota participated via Webinar.

Sanne Magnan, MD, PhD, ICSI president and CEO, kicked off the event with a video providing patient and community health leader perspectives on the importance of the RARE Campaign.

View the video >

Eric Coleman, MD, MPH, Director of the Care Transitions Program at the University of Colorado, delivered the keynote address. He described the five focus areas that participating hospitals will engage in to reach their avoidable readmission reduction goals.

Public Commitment

A key focus of the event was for members of the health care community to publicly show their strong commitment to achieve the campaign's goals of preventing 4,000 avoidable readmissions by the end of 2012. Attendees signed a poster with the campaign's iconic "pillow" graphic, which conveys the campaign's promise of helping patients spend 16,000 more nights in their own beds over the
next year.

Dr. Coleman
Dr. Eric Coleman's presentation on care transitions showcased proven
ways to reduce avoidable readmissions.

In addition, several leaders shared the steps their organizations were taking to achieve their readmission reduction goals, plus they commented on what they believe patients will say after their improvement programs were in place. Thanks to Rahul Koranne, MD, Medical Director, Bethesda Hospital, HealthEast Care System; Daniel A. Trajano, MD, Senior Medical Director of Quality and Care Innovation, Park Nicollet Methodist Hospital Administration; Mark Werner, MD, Chief Clinical Integration Officer, Fairview Health System; and Bill Kenney, Vice President, Allina Cardiovascular Clinical Service Line, for sharing.

Dr. Derek Robinson, Chief Medical Officer, Region V of the Centers for Medicare and Medicaid Services (CMS), acknowledged CMS's interest in the RARE Campaign, and noted that Minnesota is at the forefront of improving the quality and value of care in this area.

Dr Werner signing poster David Strobel and Jennifer Lundblad Lawrence Massa
Mark Werner, MD, signs the RARE pillow poster to show Fairview Health Services' commitment to the campaign.
Jennifer Lundblad, President and CEO of Stratis Health, visits with David Strobel, MD, Director, Minnesota Medical Directors Association, one on the campaign's Community Partners.
Lawrence Massa, President and CEO of the Minnesota Hospital Association, introduced keynote speaker Dr. Eric Coleman.
Patients and family members
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RARE is a campaign lead by the Institute for Clinical Systems Improvement, the Minnesota Hospital Association, and Stratis Health, which represents Lake Superior Quality Innovation Network in Minnesota.